The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability.
If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start.
Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years! Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process.
Don’t get hung up on the bits and pieces before you have established your P.T.A., the foundational steps needed to be successful in Internet Marketing:
P: Plug-In
Examine where you currently fit in the Internet marketing process and “plug in” at that point. Are you a novice to the Internet? Or maybe you have some experience, but haven’t pulled it all together yet? Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation.
T: Team-Up
The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process. Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out. And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works.
Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A: Accelerate
A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
