If you are a direct marketer for a company like The Happy Gardener, 7 Peaks Publishing Social Media Training can help you generate more sales and grow your business!
Web 2.0 sites like FaceBook, Twitter, and YouTube, are tailored for blossoming your MLM or Direct Selling business. These entities are really all about developing connections and spreading awareness of stuff related to your life. They are avenues for friendly, conversational interacting. Interestingly, MLM/Direct Selling businesses are most easily created by starting with developing connections; by “sharing”, not always promoting your company; and by enabling conversation rather than using presentations.
So, the two truly are well-matched. The tricky part is to utilize Social Media effectively. If used efficiently, it could help your business immensely. If utilized ineffectively, it could at best be ineffective, and worst-case, be a turnoff and harm your business. Below are 3 tips to get you beginning on the correct path:
1. When utilizing Social Media, present yourself as if you were going to a party. Social Media is generally a fun, light environment, so it is best to go into it that way. If you are perpetually serious and business-oriented, it could really turn potential customers off. Always keep in mind, people WANT to be in these communities. They are ALREADY involved and almost all are in for the fun parts. So, it is essential to follow that pattern when discussing your business. Learn much, much more about using social media right now through our Social Media Marketing Training.
2. Get people to know, like, and be interested you. There are many ways to accomplish this, and some are easy and not hard to understand. For example, use the right type of photograph. Statistics show that a warm and inviting smile will cause sixty-three percent more people to follow you on Twitter. Give people compliments, send them helpful information, show your sympathy and concern about their lives. Put another way, say all the things that I would hope come as natural to you and that are natural behavior in Social Media.
3. Engage in conversation, do not just present your product. Social Media is a great place to build relationships – both to build new ones and strengthen existing ones. Be natural, not forced, when making posts. “Natural” meaning conversational. Natural is sharing stuff about your life. Forced is all business. Forced is stale promotion of a product, rather than sharing. For example, if you naturally share stuff concerning your lifestyle – recent fun business trips you have taken (photos included), good health you’ve enjoyed from your company’s products, great solutions to common health issues, photos of your lifestyle, a post that enables them to see that you have time freedom – people are going to hopefully start to ASK you what type of business you are in. And voila, you are now in a conversation, instead of a presentation, about your business!
For more information about Social Media Marketing Training, visit the 7 Peaks Publishing website.
